Nigeria has an anaemia prevalence amongst women of reproductive age at approximately 58% and as high as 72% in some states. As Nigeria transitions from iron-folic acid to multiple micronutrient supplements (MMS) for pregnant women.
 

The project aimed to enable a smooth transition for pregnant women in bauchi from IFA to Multi-nutrient supplementation and improving adherence for the latter. Through the use of the Pathways methodology of multi-disciplinary, social vulnerability informed research, the goal is to use behavioral and human centered design to curate and test an intervention package for improved adherence.

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The research and design testing were conducted across two local government areas in northern Nigeria. The research phase was carried out using a gamified approach and involved pregnant women (the primary stakeholders), their husbands, and healthcare providers. The design testing followed in two stages: concept testing and then live testing. These were conducted primarily with pregnant women to assess relevance, comprehension, and other factors, and with healthcare providers to evaluate acceptability and usability.