Driving Psycho Behavioural Segmentation Targeted Intervention for HPV vaccine Uptake
Funded by:
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Bill and Melinda Gates Foundation
Cervical cancer, which is typically the result of an HPV, infection ranks as the second leading cause of female cancer and the most common cancer in African women aged 15 to 44 years. Despite the proven effectiveness of the HPV vaccine, many individuals remain hesitant to allow their children to be vaccinated or receive the vaccine themselves.
The uptake of HPV vaccines remains low, particularly in Africa, where 425.68 million women aged 15 and older are at risk. In 2020, global coverage dropped to 13% due to COVID-19 disruptions. In Kenya, only 33% received the first dose and 16% the second dose in 2020. With similar low coverage in Côte d'Ivoire, these numbers were 34% and 41% in 2021.
Barriers to vaccine adoption include healthcare disparities, funding issues, supply shortages, and limited access to health facilities. Additionally, societal stigmas, misconceptions about vaccine safety, and religious beliefs hinder uptake.
Decision-making is further complicated by the need for parental consent and the stigma associated with sexually transmitted infections. Addressing these challenges requires a holistic approach, focusing on the social, structural, economic, and behavioral factors influencing vaccine confidence and uptake.
For project details check - https://www.vaccineuptake.com/hpv
Formative Research
The formative research helped us design a framework that will help us better understand a users enablers and behaviours
Psycho Behavioral Segments
The psycho-behavioral segments are organized on a continuum from highest HPV vaccine sentiment to lowest.
Design Phase
To ensure the solutions are relevant to community and stakeholder needs, accessible and user-friendly, mindful of available resources, and sustainable in the long term, a collaborative approach was adopted with JHPIEGO. Throughout the design phase, this partnership enabled effective ideation, prototyping, prototype testing, and live testing of interventions to refine and deliver solutions.
Click here for the design phase report.
